May is Beef Month and Iowa's beef producers are joining forces in an effort to keep beef demand climbing. Five county cattlemen groups have launched a radio campaign on KIX101.1 and KFJB radio in Marshalltown.
Counties funding the campaign are Grundy, Hardin, Marshall, Poweshiek; and Tama County Cattlemen Associations and the Iowa beef checkoff. "The goal of the radio campaign is to encourage consumers in central Iowa to choose beef when grilling and to grill it more often," said Brian Waddingham, director of Industry Relations for the Iowa Beef Industry Council. "I see this as an opportunity to reach out to our consumers and build upon the excitement of the coming grilling season by encouraging the purchase of Iowa's favorite source of protein--beef."
The promotion features a six week schedule which began May 1. Nearly 140 messages will blanket central Iowa listeners on both KIX101.1 and KFJB over the six week period. KFJB serves Marshall and surrounding counties while KIX101.1 serves 25 counties with its 100,000 watt signal. The commercials will reach more than 40,000 different listeners three times or more. The commercials will promote the grilling season and encourage consumers to grill beef.
In addition to the beef commercials, KFJB and KIX101.1 will be hosting on-air grilling segments with the Marshall County Cattlemen and be giving away beef certificates on the air, compliments of the Iowa Beef Industry Council. "This promotion is a nice fit for us and it does a great job in getting consumers thinking about purchasing beef," says Kellie Carolan of the Marshall County Cattlemen's Association. "It's also a great opportunity to recognize the men and women who produce the high quality, wholesome and nutritious beef Iowa is known for."
The Tama County Cattlemen are also providing beef prizes from Rube's Steakhouse in Montour, the Uptown Lounge in Gladbrook and beef certificates good towards the purchase of beef at local grocery stores and restaurants. These contests will all be done on KIX101.1.
Copyright 1995-2014. High
Plains Publishers, Inc. All rights reserved. Any republishing
of these pages, including electronic reproduction of the editorial archives
or classified advertising, is strictly prohibited. If you have questions or
comments you can reach us at
High Plains Journal
1500 E. Wyatt Earp Blvd., P.O. Box 760, Dodge City, KS 67801
or call 1-800-452-7171. Email: