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American Shorthorn Association announces Shorthorn University 2009

The American Shorthorn Association is pleased to announce that Shorthorn University 2009 will take place in the state of Texas over the weekend of July 31 to Aug. 2. Shorthorn University aims to broaden breeder's awareness of the entire beef industry in an effort to give attendees contact with influential leaders as well as opportunities to build relationships with fellow cattlemen. This tour has gained great interest over the past couple years among Shorthorn breeders and commercial breeders alike, and once again the ASA has collaborated with breeders from Texas, as well as others to make sure this event gives adults a chance to learn industry techniques, gain resources, and help broaden their knowledge base of the industry.

"Shorthorn 'U' gives breeders of all ages a chance to view and learn from a variety of operations atypical of what they can see in their local community or even home state," says Patrick Wall, Eastern Regional Director/Genetic Improvement for the ASA. "This year's program is literally packed with educational opportunities from cow-calf management to bull marketing to carcass end product in the Texas panhandle."

The weekend will kick off July 31, at Texas Agri-Life Extension and Research Center, Amarillo, Texas, with a panel of beef industry speakers discussing topics on cow efficiency, residual feed intake, and distillers grains in feed rations. Moving to Clarendon, Texas, will be a herd visit at Robinson Shorthorns which is comprised of a ShorthornPlus program with Limousin influence concentrating heavily on cow efficiency, and this year producing solid red calves for the commercial market. A stop at Bradley 3 Ranch, Ltd., an owned and operated feedlot, developed a branded beef program, an outstanding record keeping system, and more than 60 percent of their bulls sell into the commercial market. Representing a farming and cattle operation using extensive AI, and collection of carcass information since the 1980s, is a visit to Hale's Angus, who gear sales to the commercial sector through strong carcass EPDs. The weekend will be wrapped up heading back to Amarillo with a stop on the way at Randall County Feeders, who feed all breeds of cattle and are members of beef alliance that markets beef meeting certain carcass characteristics.

The registration deadline for the event is July 17. Additional information, schedule, and registration form can be found at shorthorn.org or by contacting Patrick Wall, at 402-658-4258.

The mission of the ASA is to contribute to the profitability and quality of life of its members and their customers by maintaining, protecting the vulnerability, and enhancing the value of the herd book and performance database for Shorthorn cattle. The ASA is headquartered in Omaha, Neb., and was founded in 1872 with herd book records going back to 1822. As one of the oldest American breed associations, the ASA provides services for more than 6,000 junior and senior members who register nearly 18,000 cattle annually. To learn more, contact the ASA office or visit www.shorthorn.org.

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