UnlockyourpotentialatAJSAKE.cfm Unlock your potential at AJSA "KEY" Conference
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Unlock your potential at AJSA "KEY" Conference

American Junior Shorthorn Association youth leadership conference

Knowledge Empowers Youth (KEY) Leadership Conference, which is coordinated in cooperation by the American Junior Shorthorn Association and the National Shorthorn Lassies, has been announced to take place July 31 to Aug. 2 in Lubbock, Texas at the Texas Tech University campus.

As a program designed to enhance youth leadership, gain industry knowledge and provide an opportunity to visit a university setting for furthering education, this year's KEY Conference will focus on carcass evaluation and growth/development. Based at Texas Tech University, three presentations will be given by University specialists: Beef Cattle/Live Animal Evaluation by Ryan Rathmann, PhD, Growth and Development by Brad Johnshon, PhD, and Grading Clinic and Primal Cuts by Mark Miller, PhD. Also presenting will be Dr. Kelly Sanders, Land O'Lakes Purina, on heifer development, and a leadership workshop by Wendy Scott, 4-H Extension Program Specialist. Other fun leadership and social activities will be throughout the weekend as well as a campus tour.

"This years Key Conference is looking to be the best year yet. The lineup for the weekend will not only be educational but entertaining for all involved," says Gwen Reynolds, American Shorthorn Association Director of Registrations. "This is such a great opportunity for juniors to spend a weekend with others their age while learning leadership skills that will last a lifetime."

KEY Conference participation is not limited to Shorthorn juniors, anyone age 14 to 21 may attend. Early registration is encouraged to receive the discount registration fee of $150 which includes lodging, meals, and all activities. For a complete list of activities, tentative schedule, registration form and other information please visit www.shorthorn.org or contact Gwen Reynolds at the American Shorthorn Association at 877-272-0686. Early registration deadline is July 17.

The mission of the ASA is to contribute to the profitability and quality of life of its members and their customers by maintaining, protecting the vulnerability and enhancing the value of the herd book and performance database for Shorthorn cattle. The ASA is headquartered in Omaha, Neb., and was founded in 1872 with herd book records going back to 1822. As one of the oldest American breed associations, the ASA provides services for more than 6,000 junior and senior members who register nearly 18,000 cattle annually. The American Junior Shorthorn Association promotes personal development through youth activities and educational events. The AJSA is dedicated to the betterment of its members, promotes valuable skills, and fosters friendships that will last a lifetime. To learn more, contact the ASA office or visit www.shorthorn.org.



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