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Iowans named to National Beef Checkoff committees


Two Iowa beef producers were selected to serve on national committees to oversee the Beef Checkoff at the 2009 Cattle Industry Annual Convention held in Phoenix, Ariz., Jan. 28 to 31.

Helen Wiese, seedstock and cow/calf producer from Manning, will serve a one- year term on the Beef Promotion Operating Committee, which, following input from beef producers nationwide, will make final budget allocations for FY 2010 national beef checkoff programs.

Wiese represents the Iowa Beef Industry Council on the Federation of State Beef Councils, which is an alliance of 45 state beef councils that collect the $1 per-head beef checkoff. Beef councils forward 50 cents to the national Cattlemen's Beef Board and retain the other 50 cents for in-state use or to re-invest with the Federation to extend national beef promotion efforts.

Daniel Petersen, cow-calf and feedlot operator from Muscatine, was selected to serve on the Executive Committee of the Cattlemen's Beef Board. Petersen, appointed by the U.S. Secretary of Agriculture, represents Iowa cattle producers on the Beef Board.

Each year the beef checkoff undergoes a producer-driven budget and program planning process. The Operating Committee, with 10 Federation members and 10 CBB members, approves the final national plan. National programs are funded by investments from the Federation (from state beef council investments) and the national 50 cents, collected through the Cattlemen's Beef Board. The Operating Committee will approve plans for FY 2010, which begins Oct. 1.

The beef checkoff is a $1-per-head assessment a majority of cattlemen voted upon themselves in 1986 to spend on advertising, beef safety research, product enhancement, new product development, foodservice and retail programs and consumer education. Importers are assessed a comparable amount for beef products they import into the United States.


Iowa beef producers attending the 2009 Annual Cattle Industry Convention in Phoenix were selected to committees to oversee the Beef Checkoff. Helen Wiese, Manning, was appointed to the Beef Promotion Operating Committee; Dan Petersen, Muscatine, was selected to serve on the Executive Committee of the Cattlemen's Beef Board. (Courtesy photo.)

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