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TDA wins marketing awards

Texas

The Texas Department of Agriculture's 2008 Food and Fiber Pavilion at the State Fair of Texas received six awards in the Texas Association of Fairs and Events marketing competition. TAF&E announced winners during marketing awards ceremonies at the association's annual conference and trade show in Austin in January.

"These awards are a true testament of the innovation and creativity of our staff, sponsors and exhibitors that showcase the best of Texas in the Food and Fiber Pavilion at the State Fair of Texas," Agriculture Commissioner Todd Staples said. "The success and rewards derived from this premier event remind us of the top quality products the Lone Star State has to offer."

The Food and Fiber Pavilion won first-place honors for best sponsor follow-up report, best miscellaneous printed materials and best other merchandise. In addition, the Pavilion received three second-place plaques for best program/brochure/flier with four or more colors, best poster and best newsletter. TDA competed in the category for events that have more than 1 million attendees.

The 2008 Food and Fiber Pavilion, presented by Borden, hosted high-energy exhibits, hundreds of quality Texas products, cooking demonstrations and more from Sept. 26 to Oct. 19. More than 1.5 million visitors enjoyed the Pavilion's unique Texas attractions.

The TAF&E Marketing Awards program recognizes excellence in marketing campaigns that promote fairs and events. The TAF&E is an organization made up of more than 100 fairs and festivals, and approximately 200 associate members that supply goods and services.

For information regarding the 2009 Food and Fiber Pavilion at the State Fair of Texas, Sept. 25 to Oct. 18, contact Dana Ross, coordinator for special events and marketing promotions, at dana.ross@texasagriculture.gov or 512-463-7673.



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