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NCBA launches robust Spring Roundup Membership Drive2009 national legislative challenges call for industry strength in numbers now This year, the U.S. Congress will address many legislative issues that directly affect cattlemen's bottom line--including property rights and environmental regulations. "The industry needs a stronger voice that represents the forceful, unified influence of America's beef producers," said Forrest Roberts, NCBA's chief executive officer, when announcing the new "Spring Roundup" membership campaign. "NCBA intends this intensive drive to significantly expand its 31,000-member producer base, grow its state affiliates' member base, and strengthen the state-national membership position as a political force to be reckoned with--in state and federal legislatures," Roberts added. "The old adage, that there is 'strength in numbers' has never been truer as the industry continues to be bombarded with challenges to the agricultural way of life." "As an industry, we need to come together and get serious about defending ourselves and our way of life. Many extreme advocacy groups have millions of members and millions of dollars. They will ensure their viewpoints are front and center with lawmakers," Roberts said. "NCBA has a solid membership base and can claim many legislative and regulatory victories, but to continue that success, we need to strengthen and solidify our sphere of influence." "History tells us that we achieve amazing success when we come together as a collective voice for our members, as a strong association representing tens of thousands of cattlemen," Roberts said. "Keeping the government from excessively regulating your operation or enacting policies that could hurt your ability to do business profitably is what NCBA has been doing for more than 100 years." During this membership drive, NCBA will partner with its 47 affiliates to increase membership within state organizations at the grassroots level, too. The campaign has a strong producer-to-producer recruitment component and will offer a variety of valuable recruiter incentives. Producers who join during March and April 2009, will earn special benefits, including a free trial membership to Cattle-Fax ($50 value) and a 500 mL bottle of Cydectin ($60 value), in addition to gift items from John Deere. For complete information on the campaign, member dues/benefits and recruitment incentives, visit www.beefusa.org and click on the Spring Member Drive button, or call 866-BEEFUSA or 866-233-3872.
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