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Producers believe beef checkoff has benefited profitability

When it comes to their own operations, producers largely believe the checkoff program has benefited them, and about seven in 10 think that the checkoff helped contribute to their profitability over the years. That's according to a checkoff-funded producer attitude survey conducted by an independent research company in January. One key to success? Ongoing communications to producers about programs funded by their beef checkoff investment.

To fill that communication need, the checkoff launched a producer website, MyBeefCheckoff.com, last summer. The site is updated on an ongoing basis with information that every producer needs to know--what the checkoff is doing with producers' money and the results of those programs.

Producers can stay informed on topics such as:

--Checkoff efforts to help move middle meats through foodservice, retail, public relations and advertising efforts

--Foreign marketing efforts--95 percent of the world's population lives outside the U.S. border

--The basics: The Beef Act, The Beef Order, evaluations and annual financial reports

--Driving beef consumption through checkoff-funded efforts to develop new products

And the website recently received a "2008 Best of NAMA" award from the National Agri-Marketing Association for websites geared toward producers.

"Though we're not in this to win awards, to have our peers recognize the website for its value to beef producers really means a lot," says CBB member Richard Nielson, cow-calf producer from Ephraim, Utah, and chairman of the checkoff's Joint Producer Communications Committee. "Producers need to know where their checkoff investment is going in order to make informed decisions about the future of our industry and educate consumers and producers alike who have questions about the checkoff."

Producers can also sign up from the home page for a monthly e-newsletter (beef and/or dairy versions), and, read "Producers Talk" to learn about what others in the industry are doing to stay competitive on their own operations.

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