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American Simmental Association online listings provide value

The American Simmental Association has recognized the growth of online use in the beef industry by launching SimList and SimTransport--both designed to help breeders and members of the beef industry in targeted ways.

SimList is an online classified listing of commercial Sim-Influenced feeder cattle and replacement females. Besides feeders, producers can place commercial open heifers, bred heifers, cows and pairs.

ASA research through the Carcass Merit Program, Feed Efficiency Research Project and the 7070beef Marketing Grid demonstrates Simmental's advantages in the feedlot. Feedlot owners and cattle buyers are starting to seek out Sim-Influenced cattle. To meet the increasing demand, SimList gives buyers a reliable resource for finding Sim-Influenced commercial cattle.

Over 3,000 Sim-Influenced feeders and almost 2,000 replacements have been placed on to date. This unique marketing tool allows producers to promote herd health, preconditioning, and ID information--highly valuable data to feedlots.

SimTransport was set up to relieve a frustrating issue within the industry--coordinating transportation. Sale managers, producers with small numbers, and show exhibitors can place an ad under "Looking for Transportation" while professional haulers or someone with room available in their trailer can post under "Transportation Available". Listings are searchable by state coming from or going to.

SimList can be found at www.simchoice.net and SimTransport is located at www.simmgene.com. Both SimList and SimTransport are available and open to all cattlemen regardless of breed association and are free services provided by ASA. For more information visit www.simmental.org or call Marty Ropp, ASA Director of Field/Commercial Services at 406-581-7835.

ASA is headquartered in Bozeman, Mont., and maintains the breed registry for the Simmental and Simbrah breeds of cattle. ASA has an active adult and junior membership of nearly 8,000.

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