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SouthWestern Association introduces new initiatives

The SouthWestern Association (SWA), Kansas City, Mo., is undertaking a new initiative to focus its efforts on three critical areas that help its farm, construction, industrial and outdoor power equipment members strengthen their businesses.

The new focus is to be the only equipment association that:

--Invests in an employee-advantage program that enables dealers to consistently recruit and retain the best employees. SWA partners with www.AgCareers.com, Agriculture Future of America (AFA) and a variety of sources to identify and recruit the highest-quality employees. In addition, SWA offers internship support, technician training, seminars/education programs, and a new SWA online campus, featuring a tailored road map for training employees.

--Effectively supports dealers' day-to-day operations. SWA provides its members with access to accounting, legal and regulatory experts, and other business solutions, via a hotline at 800-762-5616.

--Represents dealers' needs. SWA represents dealers to manufacturers on key policy and program issues. In addition, SWA lobbies regulatory agencies and legislators in every state SWA covers, on behalf of independent dealers.

"We want to be the dealers' partner and advocate, helping them solve problems and become more profitable," said Jeff Flora, chief executive officer of SWA. "We decided to refocus on a few key strategies to help improve our members' businesses and be great at them, rather than be simply good at many things."

Founded in 1889, the SouthWestern Association represents nearly 1,800 farm, construction, industrial and outdoor power equipment dealers, as well as 2,400 hardware retailers. The association spans eight states--Arkansas, Kansas, Louisiana, Missouri, Nebraska, New Mexico, Oklahoma and Texas.


Date: 1/5/09

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