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National speaker Brock scheduled for 5th Annual Southwest Farm & Ranch Classic


The Southwest Farm & Ranch Classic rolls out the fifth annual event in Lubbock, Texas, Jan. 27 to 29. The SWFRC will feature nationally acclaimed speaker Richard Brock, along with a large exhibit area of commercial agricultural exhibits and displays, unique events, and entertainment at the Lubbock Memorial Civic Center.

Richard Brock, president of Brock Associates, is responsible for the development of marketing strategies in The Brock Report for 25 years and is a highly sought-after price forecasting speaker. The subject of this year's presentation will be "The World in Recession and Chaos--What it Means to Farmers." These are unbelievable times and financial circumstances none of us have ever faced. Richard Brock will sort through the chaos and offer his insight into where the economy and ag prices are headed. Management and marketing decisions have never been more important or difficult. This is a presentation you cannot afford to miss. Brock is a markets forecaster and is an advisor on purchasing strategies for many large poultry, pork and food companies. Brock also writes a monthly column for two agriculture magazines and appears regularly on both Ag Day television show and US Farm Report. Brock was born and raised on a central Indiana farm, is a graduate of Purdue University and earned his Master's degree from Cornell University. Brock will appear at 2 p.m., Jan. 27 at the show and also at the Lubbock Chamber of Commerce Power Breakfast Jan. 28 at 7:30 a.m., at the Civic Center.

The purpose of the Southwest Farm & Ranch Classic is to provide agricultural producers and landowners of all types and sizes an opportunity to meet with company representatives, see new equipment and new features such as both Case IH and John Deere latest cotton harvesting machines, and learn more about the latest developments to benefit agricultural operations and landowner stewardship. Exhibitors entering the show already span national, regional and local companies and include tractor, harvesting and other equipment manufacturers, irrigation, chemical and seed suppliers, sprayer manufacturers, tillage tools, trailers, livestock handling equipment manufacturers, financial and leasing services. Company representatives will be on hand to discuss the newest designs, techniques, equipment and products available. Outdoor exhibits and a hands-on demonstration area will return to the show for 2009.

The show also has activities for the whole family with a full schedule of programs each day of the event such as horse trainer Van Hargis, musical entertainers, quilting demonstrations, informative educational courses, and agricultural education events are just a few of the activities planned.

The show is open to the public Jan. 27 to 29, with free admission and free parking at the Lubbock Memorial Civic Center, 1501-Mac Davis Lane (formerly 6th Street), Lubbock, Texas. Additional information on exhibiting or attending the show may be obtained from the show office at 806-798-7825, e-mail at swclassic@suddenlink.net and updated schedules and other information can be found at www.swclassic.com.

5 Star OK\8-B

Date: 1/8/09

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