The Weather Channel offers new website for agriculture

The Weather Channel Interactive, in partnership with Monsanto Company, announced a new section on www.weather.com, dedicated to weather and farming at www.weather.com/farming.

Within the Agriculture News & Forecast, the main feature is the Farmers Forecast, which includes up-to-date weather information that matters most to the agricultural community, such as severe weather alerts affecting crops and detailed data about precipitation, wind and soil moisture.

Within the Agriculture News & Forecast, the main feature is the Farmers Forecast, which includes up-to-date weather information that matters most to the agricultural community, such as severe weather alerts affecting crops and detailed data about precipitation, wind and soil moisture.

The new Farmers Forecast adds farming-related alerts in addition to the severe weather alerts already available through the weather.com site. These will alert consumers to warnings with freeze, frost, high wind or hail indicators for each forecasted day. With precipitation being critical for the farming community, not only does the page include the percent of precipitation, but it also includes an actual projection of the amount of rain that is expected.

From the same page, users can easily change locations to keep up with multiple farms or compare sites. Among the information included on the new section: Soil moisture information; detailed wind data; sunrise and sunset times; and an UV index.

In addition to 36-hour and 10-day forecasts, the new section also includes an almanac that allows users to compare the forecast with typical and historical weather conditions. Farmers can reference past weather conditions and plan for their crops accordingly using information such as daily and monthly averages, as well as actual reported conditions from the day, week and month to date.

2/9/09
None\5-C

Date: 2/3/09

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