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Deadline approaching to register for marketing workshopColorado There is still time to register for the "Marketing Your Food Product" workshop. The workshop is from 8 a.m. to 5 p.m., at the Community College of Aurora, 16000 E. CentreTech Parkway, Aurora, Colo. "Whether you currently have a food business or just starting one, this workshop is perfect for identifying effective ways to market food products," said Wendy White, marketing specialist for the Colorado Department of Agriculture. "The information presented at this event offers valuable tools that could help Colorado food businesses succeed, even through tough economic times." The one-day workshop features practical advice from professionals in brand building, promotions, marketing plan development, grant writing, retail marketing, business growth, food processing requirements and labeling. In addition to the presentations, participants will also have an opportunity to learn from their peers by networking with representatives from other food processing companies. Speakers include Dawn Thilmany, Colorado State University; John Recca, BrandWerks Group; Tom Lipetzky, Colorado Department of Agriculture; Sally Haines, Colorado Farmers' Market Association; Lauren Evans, Whole Foods Market; Debbie Usery, US Foodservice; Kelley McNeir, Mile High Marketplace; Dan Rifkin, Colorado Department of Public Health and Environment; Joslyn Green; John Vachalek, Webolutions; Craig Lieberman, 34°; Rebekah Spetnagel and Julie Bush, On The Menu; Jeff Putt and Peter Franz, DeLine Box Company; and Chuck Hahn, Aurora Business Development Center. The registration fee is $35 per person if postmarked by April 10 and $45 after the deadline. Pre-registration is strongly encouraged. Registration includes the program, workshop materials, continental breakfast and lunch. For more information or to register, visit www.coloradoagriculture.com or contact Wendy White at 303-239-4119. The workshop is sponsored by the Colorado Department of Agriculture and Aurora Business Development Center.
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