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TexasPriceCheck.com campaign to make presence in AustinTexas Fans arriving in Austin the past few weeks for University of Texas football games may have noticed a few new billboards in the Austin area. The billboards will be advertising a new consumer education campaign website site called TexasPriceCheck.com that asks the question, "What's really pumping up food prices?" TexasPriceCheck.com is a site created by a coalition of Texas commodity groups that provides a number of facts, reports, research and statements from a wide variety of reputable sources indicating that rising energy costs have affected the cost of everything from farm production to food processing to getting food to the grocery store. Moreover, the rising price of commodities, while linked to growth in worldwide demand, is also affected to a great degree by energy costs. In addition to the Austin billboards, the campaign will have a tailgate tent present at the UT football game Sept. 27, and will be handing out free merchandise to other tailgaters and fans to encourage them to visit the site. The campaign was originally scheduled to appear during the Texas-Arkansas game on Sept. 13, but the game was postponed due to Hurricane Ike. The website site is also being promoted in a variety of other ways across Texas. Billboards have made appearances in Lubbock and Amarillo, with more scheduled in Austin this fall. The boards feature a grocery cart being threatened by an oil pump jack and provides the website address for consumers to learn more. Newspaper ads in major markets in the state will appear this fall, as well as a radio campaign on the UT Sports Radio Network. A 30-second ad about the site can be heard each weekend when the Longhorns take to the gridiron. For more information, contact Lindsay West at 800-734-0086 or lindsay@texaspeanutboard.com, and be sure to visit www.TexasPriceCheck.com. 9/29/08 Date: 9/25/08 Advertisement
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