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No recipe required for the dinnertime dilemma

It's 4:30 p.m. and you have a hungry family to feed in the next couple of hours. What will you do? What will you prepare? It's called the "dinnertime dilemma" and many families encounter this regularly.

According to a recent national survey sponsored by the National Pork Board (NPB), nearly three-quarters (71 percent) of America's families eat dinner together at least four times a week. While, over 91 percent of the mealtime preparers spend more time preparing the meal than actually enjoying it with their family. They want quick and easy mealtime suggestions that allow more time for family enjoyment.

"It's no secret that time-pressed families are on the hunt for delicious recipes their whole family can enjoy that are as "easy as one, two, three" to prepare," said Pamela Johnson, director of Consumer Communications for the National Pork Board. "Most people are finding that delicious meals, even ones kids will enjoy, don't have to contain lots of ingredients and take hours to prepare. You can achieve great taste by combining a fresh product with ingredients found in most kitchens."

Earlier this year, to find out what quick and easy meals cooks are preparing, the NPB asked cooks to share their easy, top-of-mind recipes that they know so well that they might not even have them written down. The NPB asked for recipes that contain six or fewer ingredients and that can be prepared from start to finish in under 20 minutes--perfect for busy home cooks.

The NPB found that eight out of 10 Americans create dishes without using recipes on a regular basis--no recipe required.

"The winning recipes prove that simple mealtime inventions based on tradition and simplicity are key to mealtime enjoyment and bringing the family together," says Johnson. "The winning recipes hail from households across the country; yet, they all encompass one central theme: minimizing effort while maximizing time with family each night."

The common ingredient in each recipe was, of course, pork; but the dishes themselves were far from ordinary. Versatile and quick-cooking pork chops, tenderloins and roasts lend themselves to top-of-mind recipes and present countless options that suit a variety of lifestyles.

The winning recipes are featured in a free brochure titled "No Recipe Required: Delicious Pork Meals in Minutes." Composed of nearly effortless recipes, the brochure features recipes, such as Portobello Pork Chops, Fiery Island Pineapple Pork Chops and Hawaiian Cobb Salad, to name a few. The "No Recipe Required: Delicious Pork Meals in Minutes" was shared during the ninth annual National Eat Dinner Together Week celebration, Oct. 3 to 9.

To order "No Recipe Required: Delicious Pork Meals in Minutes" and for hundreds of other meal ideas, visit www.otherwhitemeat.com. The brochure is also available by sending a self-addressed mailing label to: "No Recipe Required: Delicious Pork Meals in Minutes," Iowa Pork Producers Association, P.O. Box 86, Clive, IA 50325.

9/22/08
1 Star WK\15-B

Date: 9/16/08


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