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Workshops help Colorado agriculture producers diversifyColorado From corn mazes and wineries to farm tours and ranch vacations, agritourism in Colorado and across the nation is gaining in popularity. In fact, in 2006 more than 13 million visitors experienced agritourism in Colorado, resulting in an economic contribution of $2.2 billion to Colorado's economy. To help the state's agricultural producers learn about agritourism as an option for their operations, a series of workshops is planned. Workshops are scheduled for Feb. 22 in Akron, Colo. and March 10 in La Junta, Colo. Two other workshops are also planned for Cortez, Colo. and Delta, Colo. later in the spring. "Colorado agriculture is diversifying into new areas," said Wendy White, marketing specialist for the Colorado Department of Agriculture. "Our goal is to help producers effectively build their agritourism operations." Each day-long workshop provides enterprises with the market analysis, business planning tools and networking opportunities to succeed. Topics include assessing your resources, engaging your community, understanding legal implications, branding your product and a panel discussion featuring current agritourism operators. The registration fee for each workshop is $25, which includes a workbook and lunch. To register, visit www.coloradoagritourism.com or contact Wendy White at 303-239-4119. This workshop series is sponsored by the Colorado Department of Agriculture, Colorado State University Extension and the Western Center for Risk Management Education. 2/18/08 Date: 2/13/08
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