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NCBA's Cattlemen to Cattlemen to celebrate 100th episode Dec. 30

Award-winning program building strong audience

NCBA's Cattlemen to Cattlemen, an award-winning television program created by the National Cattlemen's Beef Association in 2007, will celebrate its 100th episode Dec. 30. The half-hour program appears weekly on RFD-TV, debuting on each Tuesday at 8:30 p.m., Eastern and repeating on Wednesdays at 10:30 a.m., and Sundays at midnight.

Highlighted in the 100th episode will be stories from the program's first two years, including George Bush's visit to the 2007 Spring Legislative Conference, a day in the life of NCBA officer Bill Donald of Montana, the cost of running a cow, the launch of the beef industry's new consumer advertising campaign and a view of premises registration at Hedge Apple Farms in Buckey's Town, Md.

"We're so excited about what NCBA's Cattlemen to Cattlemen has been able to accomplish in terms of both informing and educating producers," says Andy Groseta, an Arizona beef producer and NCBA president. "It gives producers a very visual and personal look at a wide variety of production and marketing issues."

Winner of a Best of NAMA award for broadcast news from the National Agri-Marketing Association, NCBA'S Cattlemen to Cattlemen contains tips for reducing production costs, trends affecting the cattle market and insights into what's going on in Washington, D.C. Producer education segments are especially popular, featuring suggestions for calf-pre-conditioning, disease control and prevention, bull selection, herd health and nutrition, and rangeland management.

"We're both proud of what Cattlemen to Cattlemen has been able to accomplish, and excited about what it can bring to viewers in 2009," says Groseta. "The kind of information the show provides is both valuable and entertaining."

Host for the upcoming season of NCBA's Cattlemen to Cattlemen will be Kevin Ochsner, a cattle producer from Kersey, Colo., 60 miles northeast of Denver. Ochsner's operation consists of 130 head of registered Limousin and Lim-Flex cows, as well as irrigated corn, alfalfa and grass hay. Ochsner and his wife, Julie, have three children.

NCBA's Cattlemen to Cattlemen is proud to recognize the sponsors that make this show possible, including: Fort Dodge Animal Health, Purina Mills, Dow AgroSciences, Bayer Animal Health, John Deere and McDonalds.

NCBA's Cattlemen to Cattlemen can be viewed each week at www.cattlementocattlemen.org.

The National Cattlemen's Beef Association has represented America's cattle producers since 1898, preserving the heritage and strength of the industry through education, public policy and beef research and marketing. As the largest association of cattle producers, NCBA works to create profit opportunities for producers and increase demand for beef. Efforts are made possible through membership contributions. To join, contact NCBA at 1-866-BEEF-USA or membership@beef.org.

12/22/08
5 Star OK\14-B

Date: 12/18/08


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