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Beef Board officers live on RFD-TVBeef Checkoff will be in the spotlight this month on a live television broadcast. On April 28, Cattlemen's Beef Board officers will head to Nashville, Tenn., to participate in a live broadcast of RFD-TV. CBB Chairman Dave Bateman, farmer-feeder from Oregon, Ill.., Vice-Chair Lucinda Williams, dairy producer from Hatfield, Mass., and Secretary/Treasurer Dan Dierschke, cow-calf operator from Austin, Texas, will open the evening with a checkoff overview hosted by WGN's Max Armstrong and wrap up the 1-hour live session with a Q&A from the call-in audience. "This is a wonderful opportunity not only for the officers to give an overview of The Beef Checkoff program, but it enables us to reach producers to inform them how their checkoff investments are being spent, and producers can ask questions of us in return," says Bateman. "This opportunity helps us put a face on the CBB leadership and let producers know they really do have a voice." RFD-TV has a viewership of about 100,000 households for an average Monday night. If you miss the live show, there are two re-broadcasts--April 29 at 10 a.m. and May 4 in an overnight time period--3 a.m., eastern. For more information about The Beef Checkoff, visit www.beefboard.org.
Date: 4/18/08
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