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It's a moo record!Farmland Dairies, elementary school kids moo into history books
Union City, N.J., school children grades three through eight "moo-ed" their best while setting a record for "The World's Loudest Moo" in celebration of the launch of "The New Look of School Milk," new white and flavored milk in 8 oz. single serve plastic bottles. Farmland Dairies, the makers of the Special Request Skim Plus line of fortified milk products, the number one selling enhanced milk in the New York Metropolitan area, in partnership with the American Dairy Association & Dairy Council, recently unveiled "The New Look of School Milk," 8 oz. single serve plastic bottles available at nearly 125 public and private schools throughout New Jersey and New York. According to a 2005 survey of more than 308 school-aged children grades four through 12, the National Dairy Council found that 51 percent of school children said they would choose milk over other beverage options when the milk was presented in a plastic bottle. The survey also found that 67 percent of school children said that the milk in the plastic bottle "had a better flavor" than milk in the paper carton with eighty-six percent of school children adding that the plastic bottle was "easier to drink from." The effort is being made to have a positive impact on kids' health and wellness and to keep kids from drinking sugary fruit and soda drinks. Drinking white and/or flavored milk products provide a tremendous nutritional package in every 8 oz. serving. ------CUTLINE------ IT'S A MOO RECORD! More than 1,300 students create a World Record for the loudest "MOO" at Robert Waters Elementary School in Union City, NJ, Wednesday, Nov., 14, 2007. The record, 142 decibels, was created in celebration of the launch of Farmland Dairies' and the American Dairy Council's 'New Look of School Milk', new white and flavored milk in 8oz single serve plastic bottles. (Photo/Farmland Dairies/Stuart Ramson) Date: 11/16/07
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