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Trent Loos recognized as 2007 Voice of Rural America
In recognition of his ability to tell the story of the faces and places of Rural America, West Quest has selected radio and television personality Trent Loos as its first-ever recipient of the 2007 West Quest Voice of Rural America award. "Trent Loos has the talent to find the interesting stories and his unique perspective and understanding of agriculture allows him to tell it the way it needs to be told," said Dr. Walter Bishop, West Quest founder and president. Bishop made the award presentation during the Wisconsin Dairy Business Association annual meeting in Middleton, Wis., Nov. 28. Loos is a sixth generation U.S. farmer who has taken his passion for a rural lifestyle to the radio airwaves with a program called "Loos Tales." Loos has a background in livestock production, but his desire to bridge the gap between farmers and consumers led him to a career in radio broadcasting and public speaking in 2001. Loos records, produces and sends his radio programs from wherever his travels take him, using his laptop computer and the Internet. He presently has a listening audience of 4 million and can be heard on more than 100 stations across the country. His radio programming, includes daily Loos Tales and Rural Route programming as well as Dakota Trails & Tales, Colorado Trails & Tales, Loos Trails & Tales and Illinois Truth be Told. Loos Tales programming also airs each weeknight at 7:30 p.m. and 10:30 p.m., Central time on Dish Network 9411. Like its radio namesake, this 30-minute TV show takes a look at the people and places in Rural America and explores the issues affecting U.S. animal agriculture and today's food production. In addition, Loos writes weekly commentary for Feedstuffs newspaper and High Plains Journal. In his columns, he challenges his readers on their thinking and positions on a variety of agricultural and food production related issues. Loos also can frequently be found addressing agricultural and non-agricultural groups, alike. Among his favorite audiences are our nation's youth where he takes the opportunity to talk with them about the importance of food as a matter of national security and the value of their involvement in today's food production system. Each November, for the past four years, Loos has organized a benefit cattle drive in Marshall, Mo., for the purpose of remembering a young agricultural enthusiast who lost his life at the age of 15. The 2007 event raised $20,000 in scholarships for youth interested in pursuing their interests in agriculture. Raised on a diversified farm near Quincy, Ill., Trent entered the hog business at a young age and has been involved in livestock production ever since. He and his wife, Kelli, operate a purebred Limousin and Angus herd and enjoy working cattle, training horses and raising their three daughters on their ranch in central Nebraska. Loos Tales programming also airs each weeknight at 7:30 p.m. and 10:30 p.m., Central time on Dish Network 9411. Like its radio namesake, this 30-minute TV show takes a look at the people and places in Rural America and explores the issues affecting U.S. animal agriculture and today's food production. In addition, Loos writes weekly commentary for Feedstuffs newspaper and High Plains Journal. In his columns, he challenges his readers on their thinking and positions on a variety of agricultural and food production related issues. Loos also can frequently be found addressing agricultural and non-agricultural groups, alike. Among his favorite audiences are our nation's youth where he takes the opportunity to talk with them about the importance of food as a matter of national security and the value of their involvement in today's food production system. Each November, for the past four years, Loos has organized a benefit cattle drive in Marshall, Mo., for the purpose of remembering a young agricultural enthusiast who lost his life at the age of 15. The 2007 event raised $20,000 in scholarships for youth interested in pursuing their interests in agriculture. Raised on a diversified farm near Quincy, Ill., Trent entered the hog business at a young age and has been involved in livestock production ever since. He and his wife, Kelli, operate a purebred Limousin and Angus herd and enjoy working cattle, training horses and raising their three daughters on their ranch in central Nebraska. Date: 12/4/07
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