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Nation's floriculture industry subject of inaugural lecture at Texas A&M

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Texas

Dr. Charles Hall, professor of agricultural economics at the University of Tennessee, will present the inaugural speech for the International Floriculture Distinguished Lecture Series here.

The lecture will be at 2 p.m. April 11 in the Texas A&M University Horticulture and Forest Sciences Building room 102.

Hall will talk on "The U.S. Floriculture Industry: Structural Changes, Marketing Practices, and Economic Impacts." The event is free and open to the public.

The new lecture series is part of the Ellison Chair in International Floriculture program, created in 2004 "to advance the health and vitality of the floriculture industry, on a national and international scope," according to Dr. Ed Hiler, chair holder.

Hall became nationally recognized as an expert on the production and marketing of horticultural products while at Texas A&M from 1988-2002. He continues that role in Tennessee where he specializes in marketing strategies and financial analysis for wholesale and retail firms, and situation and outlook reports for major horticultural crops.

The lecture series will continue biannually with noted speakers from throughout the nation, Hiler noted.

Date: 3/23/06


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