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Workshop helps Colorado food manufacturers market products
Colorado
From salsas and sauces to cookies and candies, Colorado's small businesses produce a variety of specialty foods. To help food processors market their products, the Colorado Department of Agriculture is offering an educational workshop from 8 a.m. to 4 p.m. April 22, at the Holiday Inn, 10 E. 120th Ave., Northglenn, Colo.
"Manufacturing a high-quality food product is an important part of having a successful business, and knowing how to market that product is just as essential," said Wendy White, marketing specialist for the Colorado Department of Agriculture. "This workshop will help companies identify effective ways to market their products on a limited budget."
The one-day workshop features hands-on, practical advice from professionals in brand building, promotions, Web site design, marketing plan development, food safety and labeling. In addition to the presentations, participants will also have an opportunity to learn from their peers by networking with representatives from other food processing companies.
The registration fee is $35 per person if postmarked by April 16 and $40 after the deadline. Registration includes the program, information packet and lunch. For more information or to register, contact Wendy White at 303-239-4119 or visit www.coloradoagriculture.com.
Date: 3/10/04
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